Monitoring, Evaluation & Learning
Market Research and Studies in Kenya
We design, conduct and review your research on your behalf. You get findings your board and donor can act on.
We reply within one working day.
Research designed, run and reviewed for you
A sound research study can take over 400 professional hours. We carry that load, from the first needs assessment to the final briefing.
Research planning
Needs assessment, gap analysis, research design, terms of reference, work plan and budget.
Design and implementation
Methods, questionnaires, enumerator training and quality assurance for the fieldwork.
Data analysis and interpretation
Clean data, statistical and qualitative analysis, infographics and plain-language findings.
Reporting and dissemination
Clear reports, validation workshops and briefs that put findings in front of the right people.
Needs, market and feasibility studies
We study needs, buyers, prices and barriers, and test ideas before you invest.
Research capacity building
Training in tools such as ODK, Akvo Flow and KoboToolbox, plus analysis and reporting skills.
How a study moves from question to decision
Every study starts with the decision it must support. We keep the method as simple as the question allows.
- 1
Plan the research
We run a needs assessment first. We do preliminary research and a gap analysis, then recommend a design. We write the terms of reference, work plan and budget.
You getStudy brief, terms of reference, work plan and budget - 2
Design the study
We select the research design and methods. We write questionnaires, set the sample and programme forms in KoboToolbox or ODK. We pilot before fieldwork.
You getDesign note and tested tools - 3
Collect the data
We train enumerators and run fieldwork with quality assurance. Daily checks catch errors early. Methods include surveys, interviews, focus groups and observation.
You getClean dataset and field notes - 4
Analyse and interpret
We clean and prepare the data. We run statistical and qualitative analysis. We check each finding against at least two sources and build infographics.
You getTested findings by theme and visual summaries - 5
Report and share
We draft and review the report. We hold a stakeholder validation workshop. We rank options by cost, effect and risk and write short briefs.
You getReport, option matrix and briefs - 6
Build your research skills
We train your team on CAPI tools, data analysis, visualisation and report writing. You can then run your own studies.
You getTraining sessions and tool guides
Is this the right service for you?
- Development partnersTeams planning a new programme who need facts about needs and markets first.
- Cooperatives and agribusinessGroups testing a new buyer, product or location before they invest.
- Government and county teamsOfficers shaping policy who need evidence from the field, not assumptions.
- Organisations without a research teamTeams that need a study designed, run and reviewed on their behalf.
- Teams that want in-house skillsOrganisations that want to run their own research after our training.
- The study has no decision attachedWe start with the decision and cut every question that does not serve it.
- The sample is too small to trustWe calculate sample size at the design stage and state the margin of error.
- Findings rest on one sourceWe triangulate. A claim needs two independent sources or we label it a hypothesis.
- Research eats your team's timeWe carry the design, fieldwork and analysis, so your team keeps its focus.
- Findings sit in a report nobody readsValidation workshops and short briefs carry findings to the people who must act.
Contents of a typical study report
We write for busy readers. The summary comes first and the detail follows.
- One-page executive summary
- Purpose, questions and method
- Sample and limits
- Findings by theme with disaggregated tables
- Needs or market ranking
- Options matrix ranked by cost and effect
- Infographics and visual summaries
- Cleaned dataset and analysis files
- Recommendations and next steps
- Annexes: tools and data tables
Talk to a senior consultant
Tell us your donor, your deadline and what you need. We reply within one working day.
Prefer to talk now? +254 751 360 919
Expert, flexible and innovative
Expertise
Dedicated, qualified and experienced researchers from many sectors.
Flexibility
We tailor each study to your budget, needs and methods.
Innovation
Digital research tools and methods save you time and money.
Questions we hear most
What is market research in development work?
It is structured study of needs, buyers, prices and constraints. Programmes use it to design activities that fit real conditions.
What is a needs assessment?
It identifies what a community, group or organisation lacks and ranks those gaps by urgency. The ranking guides where to spend limited funds.
How long does a research study take?
It depends on scope and sample. A sound study can take over 400 professional hours. We give a timeline in your written scope.
Can you train our team to run research?
Yes. We train teams on CAPI tools such as ODK, Akvo Flow and KoboToolbox. We also cover analysis in Excel, SPSS, STATA and R, and Power BI.
How big a sample do we need?
It depends on the question and the precision you want. We calculate it in the design stage and explain it in plain words.
How do I get a quote?
Book a free 20-minute call. We send a written scope and fee within 24 hours.
Know within 24 hours if we can help
Tell us your organisation, your donor and what you need. Organisational email addresses get priority.
- +254 751 360 919Chat with us on WhatsApp
- info@agcenture.co.keEmail us
- Nairobi, KenyaP.O Box 105305-00101. Visit or write to us.